Episode 1323

Coinbase Q3 earnings breakdown + Startup Checklist: Crafting a brand & knowing your market | E1323

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00:00 Jason intros the show

01:13 $COIN Q3 Earnings breakdown

09:54 LinkedIn Marketing – Get $100 off at https://www.linkedin.com/checklist

11:25 Startup Checklist: Market Positioning and Branding

13:52 Should you pick a new or existing market

18:15 "Lazy " vs. "Bottom-Up” TAM

22:47 Odoo – Get $1000 off at https://www.odoo.com/twist

23:55 Prior investor success in the market

27:03 Knowing your competitors

29:33 Barriers to entry

32:13 Vanta – Get $1000 off at https://www.vanta.com/twist

33:35 Naming your company, the "bad telephone test"

35:21 Have a great domain name

37:38 Logos: When and how?

39:43 Do you need a beautiful website?

41:39 Crafting a concise company mission

43:16 Ask Jason bonus Question (immigration and the labor crisis)

Read the checklist: https://thisweekinstartups.com/checklist

FOLLOW Jason: https://linktr.ee/calacanis

Thanks to our partners:

Vanta – Get $1000 off at https://www.vanta.com/twist

Odoo – Get $1000 off at https://www.odoo.com/twist

LinkedIn Marketing – Get $100 off at https://www.linkedin.com/checklist

Listen here:

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Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio