Episode 1202

Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202

Apr 21, 20211:12:52Watch on YouTube

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Slide Deck: https://bit.ly/3tA7sVb

Show notes:

00:00 Start

00:56 Intro

02:57 How TikTok works and why businesses should use it to attract customers

09:00 Optimizing TikTok videos & repurposing content

12:29 OurCrowd - Join investing platform OurCrowd for free at https://OurCrowd.com/TWIST

14:21 Why social writing is important

18:48 Kate's social writing rules

22:58 Netsuite - The #1 Cloud Business System, schedule your free product tour at https://NetSuite.com/TWIST

24:15 How to structure a Linkedin post

28:23 Creating leverage with "Why" + "Because"

33:01 SVB - Banking and financial solutions for every stage of the startup journey https://SVB.com/twist

34:10 Techniques for editing your writing

42:16 Jason Q&A - How do you convert TikTok top of funnel to sales?

50:01 How "spicy" should a brand's voice be?

56:40 The secrets of using text on TikTok

1:02:21 Kate & Mehak's assessment of the value of social audio

Check out Skillbank: https://www.joinskillbank.com/

Check out Lately: https://www.lately.ai/

FOLLOW Mehak: https://twitter.com/themehakvohra

FOLLOW Kate: https://twitter.com/LatelyAIKately

FOLLOW Jason: https://linktr.ee/calacanis

Thanks to our partners:

OurCrowd - Join investing platform OurCrowd for free at https://OurCrowd.com/TWIST

Netsuite - The #1 Cloud Business System, schedule your free product tour at https://NetSuite.com/TWIST

SVB - Banking and financial solutions for every stage of the startup journey https://SVB.com/twist

Listen here:

Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957

Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9

Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio