What is Direct Response?
Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling direct response. Bob Yallen talks about how he uses direct response and how it has changed over time.
Scott MacDonell, Dan Granger and Bob Yallen (CEO of InterMedia Advertising) discuss selling direct response. Bob Yallen talks about how he uses direct response and how it has changed over time.