400,000 jobs are posted by American farms, but no one wants these jobs.

Bernstein thinks people romanticize farm work. People think younger folks want to work outdoors, but the reality is: no one wants these jobs. Picking fruit in 110° heat might look good on Instagram, but is hard work in real life. That's why he's building technology to do the work at scale. Even with enough workers, you couldn't scale it this far anyway.