E880 Tina Sharkey CEO Brandless disrupts retail w/ products reflecting consumers' values not brands'
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E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from early internet, creating a culture of intention, raising $240m from SoftBank Vision Fund & more
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Show notes:
0:46 - Jason introduces Tina Sharkey and her journey to Brandless.
2:22 - Tina discusses the motivation behind Brandless, why there is a distrust with older brands and Brandless’ values
8:35 - Stocking and choosing items at Brandless
11:37 - Jason thanks sponsor Carta. Visit carta.com/twist to receive Carta’s cap table software and a free 409A valuation!
13:48 - Creating a “Brandless Box”, and how and why Brandless bridges content and community
17:37 - Competing with big e-commerce brands like Amazon and Amazon Basics
20:01 - Roadmap for Brandless - subscribe and save and how it will work, how products and packaging will be made environmentally friendly
23:56 - Maintaining a safety and quality integrity in the supply chain the rigorous process to become a Brandless partner
26:19 - Jason thanks sponsor Skillshare. Visit skillshare.com/twist and get two months for just $0.99!
28:30 - The benefits of pop-up shops and the future of retail
34:19 - The importance of community-centred values and kindness at Brandless, and how purpose drives the bottom-line
36:14 - Jason thanks sponsor Four Sigmatic. Visit foursigmatic.com/twist or use discount code “twist” to receive 15% off!
38:32 - The impact of Amazon Prime on consumer behavior, and how it differs from Brandless
45:29 - Questions from listeners: Is Brandless open to partnerships, producers per product, reusable coffee cups
50:05 - Tina gives a tour of the website
53:19 - Tina talks about marketing strategies at Brandless, and shares why D2C is not a channel
56:30 - How Brandless raise money and how that changes running the company, and Brandless image on social media
1:04:41 - The responsibility of the tech industry and it’s connections (Saudi Arabia, Google’s search engine for China)