E855 Blavity CEO Morgan DeBaun: media empire for black millennials 5 brands, Series A led by GV
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E855: Blavity CEO & Co-founder Morgan DeBaun on how she built her media empire for black millennials based on trust in the era of fake news & Facebook fatigue, scaled to 5 brands (+counting) with 4m+ social, & landed Series A led by GV, smashing every SV barrier along the way
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Show Notes:
0:50 - Jason introduces this episode’s guest - Morgan DeBaun, CEO of Blavity! An agency housing digital content brands, and lifestyle brands. Morgan immediately shares how Blavity got started.
4:50 - Morgan shares more about what Blavity represents, and the sources of inspiration for its creation.
7:10 - Jason asked how Morgan went about building the platform, and how she began generating revenue
11:11 - Thank you to our sponsor RXBar! Visit www.rxbar.com/twist to get 25% off your first purchase of RXBars from the website!
14:40 - re: dying media business, how does Blavity compete when their sales teams go up against easier/more accessible clicks and ads that could be provided by Blavity?
18:48 - Jason shares how he was taught to be a journalist as a Gen-Xer.
25:25 - Thank you to our sponsor SquareSpace! Visit www.squarespace.com and enter TWIST to save 10% off on your first website!
27:53 - Jason shares how to gain access to premium social media handles!
29:58 - Morgan shares what Afro-tech is about. The largest gathering of black folks in tech!
37:56 - Thank you to our new sponsor, Campaign Monitor! The easiest to use email marketing platform in the world. Visit www.campaignmonitor.com/twist to sign up, and receive a free t-shirt!
47:34 - Jason asks Morgan about her thoughts about Cambridge Analytica’s involvement in the last election, specifically suppressing the black vote.
52:25 - Morgan explains how they decide whether a new brand or lifestyle outlet is going to be added to the pre-existing roster of content at Blavity.
1:03:57 - Morgan explains what channels are kept alive and how occasionally, certain brands/channels are shut down.
1:12:12 - Closing Remarks