E1109: Ritual CEO Kat Schneider on standing out in a crowded DTC market, utilizing subscriptions

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Show notes:

0:00 Start

1:04 Jason intros Kat Schneider

4:45 Acquiring the Ritual.com domain name via equity trade, importance of strong domain names to DTC brands

10:42 Klaviyo - Get started with a free trial at https://www.klaviyo.com/twist

12:14 Going from a non-believer in supplements to starting a vitamins company, why Kat started Ritual after seeing a space in the market

19:02 Standing out in crowded DTC markets

23:58 Coors Light - To enter for a chance to win a trip to your dream location, visit https://www.coorslight.com/outside

26:09 Raising capital while pregnant, Kat on being her own ideal customer

30:46 Challenges of sourcing Ritual's vitamins

34:05 LinkedIn Marketing - Get $100 off your first advertising campaign at https://linkedin.com/thisweekinstartups

36:01 Growth advantages in the DTC space, subscription benefits, habit formation

44:15 How men differ from women in terms of vitamin intake, vitamin adoption for children

50:56 Switching from investor to founder

1:00:32 Does retail have a future in Ritual's business? Expanding into other verticals? What went wrong with Brandless?

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