Episode 1218

Marketing SEO & Conversion | Scaling Your Startup S2 E6: Doriane Mouret & Danielle Vincent | E1218

May 19, 20211:04:19Watch on YouTube

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Pod Notes: http://bit.ly/e1218tnotes

Show notes:

00:00 Start

00:57 Intro

03:28 Gravitr's Doriane Mouret on Conversion Funnels

08:20 How conversion rate varies by industry

9:07 OurCrowd - Get in early at https://ourcrowd.com/twist

10:37 Misconceptions about conversion

19:35 Visualizing the impact of other marketing activities on conversion funnels

23:47 Netsuite - Get a free product tour https://netsuite.com/twist

25:17 How to assess your current conversion funnel & improve it to meet your goals

28:55 Budgeting & getting the right team to execute

33:45 Outlaw's Danielle Vincent on Improving SEO

37:17 SVB - Learn more at https://SVB.com/twist

38:25 How search engines work (Google), optimizing keywords & page structure

41:20 Making the most of your company blog

44:39 Building backlinks across the web

47:21 Q&A Do you need to have a dedicated SEO person?

50:58 What should the cadence be for content marketing?

53:38 Is there too much content? Can you repost content in multiple places?

55:39 Does quality matter? How do you know if the content is low quality?

57:08 Do the platforms matter? TikTok vs. Instagram vs. LinkedIn

Check out gravitr: https://www.gravitr.com/

Check out Outlaw: https://liveoutlaw.com/

FOLLOW Doriane: https://twitter.com/DorianeMouret

FOLLOW Danielle: https://twitter.com/HowdyDanielle

FOLLOW Jason: https://linktr.ee/calacanis

Thanks to our partners:

OurCrowd - Get in early at https://ourcrowd.com/twist

Netsuite - Get a free product tour https://netsuite.com/twist

Silicon Valley Bank - Learn more at https://SVB.com/twist

Listen here:

Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957

Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9

Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio