Episode 1297

How to create great customer experience | Customer Basics with Salesforce’s Tiffani Bova | E1297

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00:00 Intro to Tiffani Bova

01:10 Defining customer experience

02:32 Who should own customer experience in a startup?

04:08 Does it make sense to add friction to reduce churn?

07:09 Understanding why customers churn

10:13 The best way to capture data to understand your customers

13:03 Anticipating customer needs with data

15:35 The benefits of chat boxes in delivering better service

Check out Salesforce for Startups: https://www.salesforce.com/twist

FOLLOW Tiffani: https://twitter.com/Tiffani_Bova

FOLLOW Jason: https://linktr.ee/calacanis

Listen here:

Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957

Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9

Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio