A This Week in Startups series
Startup Basics
The tech industry's most qualified experts answer founders' most common questions — on building with AI, getting the legal right, running a tight financial ship, and more.
58 episodes · free · no signup
AI Basics with Google Cloud
Eight conversations with the builders and investors defining the AI stack — from LangChain to Google Cloud's own infrastructure leads.
Legal Basics with Wilson Sonsini
Term sheets, financing structures, option grants, and the founder mistakes that get expensive — explained by the lawyers who see them every day.

AI Ownership Explained

AI Copyright & Training Data

Creative Structures

Market Update and Trends

Navigating Challenges in Distressed Companies

Fundraising Hurdles and M&A Slowdown

Legal Must-Haves Before Raising Capital

Navigating Startup Funding Market Trends

Common First-Time Founder Mistakes, Part 2

Common First-Time Founder Mistakes, Part 1

Stock Option Grants Deep Dive

How to Run an Efficient Board Meeting

Avoiding Co-Founder Legal Disputes, C-Corp vs LLC

Understanding Financing Structures

Employment Agreement Deep Dive

Negotiating a Term Sheet
Finance Basics with Kruze Consulting
Runway, investor updates, taxes, and diligence. The startup CFO playbook from the firm that closes the books for thousands of venture-backed companies.

The Top 6 Startup Finance FAQs

Year-End Planning for Startup Success

The Best Financial Advice VCs Give Startups

Navigating the AI Boom

How to Ace Diligence & Avoid Common Mistakes

Startup Taxes Deep Dive

Five Things You Need to Nail to Scale

Budgets, Models & What Investors Are Looking For

How to Simplify Diligence & Avoid Fraud

How to Hire Anywhere in the World

End of Year Startup Accounting Checklist

Crypto Accounting for Startups

Managing Your Cash Reserves

Financial Info to Include in Your Pitch Deck

How to Send Effective Investor Updates

Managing Finances in a Recession
Customer Basics with Salesforce
Four conversations with Salesforce's Tiffani Bova on building customer experience, engagement, relationships, and subscription revenue that lasts.
The original Startup Basics
Where it all started — Jason's answers to the fourteen questions every first-time founder asks.
- E1 — How to raise money from angel investors?
- E2 — Do you need a co-founder for your startup?
- E3 — How to name your startup?
- E4 — How to fire someone
- E5 — How to demo your product
- E6 — How to get press
- E7 — Should I incorporate as an LLC, S-, or C-corp?
- E8 — How to negotiate a term sheet
- E9 — Knowing when to pivot
- E10 — How to protect your intellectual property
- E11 — What should investors and founders expect from each other?
- E12 — How to save money running your startup?
- E13 — When should I sell or shut down my company?
- E14 — Lessons from Founder Institute CEO Adeo Ressi
Never miss an episode
This Week in Startups drops three times a week with the founders and investors building what's next.











