Segment 11 of 16 · 38:44–46:26

Managing Team Communication with a Single Source of Truth

Alan discusses how his tool, Willow, helps manage a single source of truth across teams.

From Open source is going to win it all: Harvey proves it | E2328 · Aug 21, 2026

Key points

  • Willow provides context, personalization, and understanding across various teams.
  • Teams can now respond to requests without typing or dictating, just by giving commands.
  • Customer support teams use Willow as a source of truth, and it autolearns over time.
  • Willow's free dictation tool is more accurate and faster than competitors.
  • The paid product, Scribe, is a writing assistant that writes for teams.

What they discussed

Alan, the founder of Willow, explains how his tool helps manage a single source of truth across teams. Willow provides context, personalization, and understanding, allowing teams to respond to requests without typing or dictating, just by giving commands.,He discusses how customer support teams use Willow as a source of truth, and over time, it autolearns facts about the user to provide personalized responses. Alan also mentions that Willow's free dictation tool is more accurate and faster than competitors like Whisper Flow.,The paid product, Scribe, is a writing assistant that writes for teams, providing a higher level of service than basic dictation tools. Alan's strategy is to commoditize dictation and charge for the more advanced features provided by Scribe.

Mentioned in this segment

PeopleAlanJasonRaul
CompaniesWillowAppleUberWeblogRobin NcomomDumptacTrelloLaunchThis Week in Startups
TopicsSource of TruthTeam CommunicationDictation ToolsPersonalizationAutolearningScribe

Links

Transcript of this segment

>> And what I can also do is, you know, let's say that didn't solve her problem. I could just highlight that again and say, >> can you also add my calendar link just in case those following tips didn't work for her so we can talk about it live? And there you go. And press enter there. And it even knows my calendar link. >> Very nice. >> Very nice. Well done. Our scribe here is that it has context, personalization, understanding. And this is something we've deployed across enterprises, airlines, customer support teams, sales teams where Scribe is an understanding of your knowledge base, of your context. And so teams right now are no longer even typing. They're not even dictating. They're just saying respond to this, respond to that. Um, tell them X, Y, and Z. And it's boom, it's there for you. >> Who manages the canonical level of truth? because I have been having this problem for a long time. I used to use like a text expander >> like open- source tool. It was like sharewware and then I put it on group. It was remember when I had this lawn it was like $10 a person in the company. >> Absolutely. Yes. >> So I was spending 120 bucks and I would like I would write hey founders thank you for applying to the launch accelerator. Um you didn't make the cut but I want to make sure you understand. You can send us your updates to updates.co. We want to encourage you to do this. You can watch this week in startups. some codes for free credits from some of our partners. Yeah. Had a whole thing, but I wanted consistency. Then I told Raul, a superhuman, please build snippets into the product. We eventually did. And then I said, I needed to be team player because I don't want mixed messages. So >> the the challenge with what you're doing, I think, is if you have 10 people working in sales, um, and they're you want them all giving people the same, you know, uh, language here, right? So how do you manage which one is the canonical perfect version? >> Yes. So with customer support teams they commonly have a number of documents that are source of truth that we will understand for them. And then we also have another aspect of this which is autolearning. Over time will pick up facts about yourself that you can write and then it it learns in so you can rewrite. I also have a perfect example for you, Jason, that perfectly messes with with what you just said that you have to use a snippet for responding with who you are. >> Um, this person just happened to say, >> yes, heard you might be joining this weekends. Can you tell me a little bit more about this guy called Jason? >> Oh, boy. >> What I'm going to do here is I'm going to say, >> yeah, um, that's great. You heard that. Can you can you tell John more about who Jason is? >> Here we go. Yep. Here we go. Wikipedia page written by all my haters and jers. Wikipedia you don't know >> is a Silicon Valley entrepreneur angel investor podcaster best known as a third investor in Uber third or fourth >> perfectly worked at web blog sold it for 25 to 30 million that's actually a true that's a true number uh later back Robin Ncomom dumptac and trello true numbers today he runs launch this weekend started co okay yeah perfect >> so yeah this is great good job so you you put a um >> level of interpretation and you still have to hit the send button great job great product Um, and so free to use, but then if you want to do multiplayer mode, that's when you turn on pricing, I guess. >> Yes. So, what we've realized is that dictation is a commoditizing market. >> Okay. There's no >> always difficult place to be as a founder. [laughter] >> Exactly. So, there there's no doubt in my mind that within 2 three years, Apple's going to get 70 80% as good as dictation tools like Willow Voits and other ones, AI dictation tools. And the reason is because um it's it's it's it's it's going to be better built into your device, but it's only be 70 80% as good because there's a level that we do that's more pro. Like we have autolearning, we have fine-tuned models that are smarter, that do corrections, that do personalization. So we're always going to be a bit better, >> but when it's 70 80% as good, a lot of people might not pay for this. >> And so rather than um getting eaten by this commoditization, we want to commoditize it first. Okay, >> we made speech to text that's faster than Whisper Flow, more accurate than Whisper Flow and other dictation tools completely free. >> And we actually launched a comparison video, one showing Willow, our free version, and one showing other dictation products. And Whisper was better at formatting, better at correction, faster, more accurate than all those other ones. >> And our paid product is Scribe. So Scribe again is like a writing assistant writes for you as [clears throat] well as you know team plans, enterprise plans as you're saying. Well, this is the playbook, Allan. Uh, is this your first startup? >> It is. >> Yeah. So, you learned one of the most important lessons. Number one, fight up. You want to fight with a competitor who's bigger and established. And two, your margin is my opportunity. So, you know, Whisper's [snorts] charging for this, we'll make it free and we'll charge for something else, etc., etc. Great job. Good luck with it. Uh, and I will give it a try and I will find out with my pedal if you are better than Whisper. And I'll let you know if you can displace whisper. That's going to be hard. I'm kind of addicted. >> You're a big whisper user. Heavy whisper user. >> Heavy whisper. All right. Thanks, Alan. Where can people find out more? It's willowvoice.com. Am I correct? >> Yes. Willowvoice.com is where they can try it out for free. >> All right. Well done, Alan. Congratulations on your success here. Yeah, this is the best thing possible for the ecosystem, Lon, and for entrepreneurs. This is there's two tactical practical things I'm going to tell you right now. Number one, you fight up. So if you're um Apple, you're not talking about whisper flow. If you're whisper flow, you're not talking about willow voice. But you can fight up, right? You can fight up. So if you're willow, you want to fight with whisper. If you're whisper, you want to fight with apple, right? Fight up. >> And then if you're the bigger fish, never engage going down. >> Yeah. >> Because you're taking the bait. You're taking the bait. You're feeding into it. Same rule. >> Same rule in comedy. Don't punch down. You punch up. You go for punch up. You go for targets that are that are a higher and better established than you. You don't make fun of people who are already lower status. >> Yes, a very simple concept here. Um and then second, your margin my opportunity. So you just look at the road map. It's very simple to do. If the road map for dictation starts with crisp dictation, then it goes to interpretation, which is kind of what he's doing here. And you have this killer feature known as snippets, what should you do? Um and then you have team player mode. just make everything free. So if Whisper is watching this, they should just say, "Oh yeah, by the way, we added to our free version, >> whatever, you know, snippets and text expander tools." And here's like our robust one. >> What's really interesting to me is when these are all going to be done locally >> and built in with like very crisp local models. Right now, they still go to the cloud. So when I use Whisper, man, it is flawless. It is tremendous when I'm at home. But I'm driving in the back country in Hill Country in uh Texas, the great state of Texas, and I'm going to the watch the Knicks beat the Spurs in their own arena, win the NBA championship. And I started using Whisper, and I had no connectivity. H >> Yeah. >> You know, it's like, oh, sending it to the cloud, coming back. I really >> It's Hill Country. There's a lot. It your connection isn't always perfect out there. It's not always perfect in ransom. Well, you know what I'm going to do now is um when I finally find my roadie, I'm getting a roadie to go with me on the road because I have so many road things that I do. I get my >> heavy things. I'm on a lot of the trips, but I'm not good with the heavy stuff. >> I mean, it's given where you're at with row.co. >> Maybe maybe with the GLP sometime soon. >> What I would like to do is I'm going to get the Starlink Mini like on the road one and I'm going to I want to get this executive van. I love the Alfred which I think I drove with you when we were in Japan. Alfred, it's Yeah, when you take a you take an Uber in Japan, they have