Lightfield's AI-Native CRM Capabilities
Keith Purus, founder of Lightfield, discusses the AI capabilities of their CRM system.
From Open source is going to win it all: Harvey proves it | E2328 · Aug 21, 2026
Key points
- Lightfield is an AI-native CRM system.
- The CRM updates itself in real-time from emails, calendars, Slack, and meeting notes.
- Lightfield handles busy work, drafts follow-ups, and sends them on behalf of users.
- The system analyzes happiest customers to generate new customer lists and find contacts.
- Lightfield drafts communication for users to send to potential customers.
What they discussed
Keith Purus, the founder of Lightfield, joins the show to discuss their AI-native CRM system. Lightfield is unique in that it builds and updates itself in real-time from various sources like emails, calendars, Slack, and meeting notes.,Purus explains the benefits of using Lightfield, stating that it can handle all the busy work for users. This includes drafting follow-ups for emails promised to customers and sending them on behalf of the user.,Additionally, Lightfield analyzes the happiest customers to learn from their product usage, feedback, and sentiment. It then generates lists of new customers, finds contacts, and drafts communication for users to send over email.,In summary, Lightfield's AI capabilities aim to streamline the CRM process, making it more efficient and effective for users.
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Transcript of this segment
work shows promising results for both performance and cost efficiency. >> I'm here with Keith Purus, the founder of Lightfield. They are an AI native CRM that builds and updates itself in real time from your email, your calendar, your Slack, your meeting notes, all those things that you keep misplacing. Welcome to the program, Keith. >> Great to be here. >> Let's talk about Lightfield, your CRM that is AI first. What can I do with it now that I've got it installed? Now that it's pulled in all my data, what is it going to do for me? Because no CRM system ever had AI built in it. >> It's true. So, the first thing we'll do is uh handle all of your busy work. you know, all of the the the the emails you promised customers, all of the things that you were supposed to get to. It'll draft all of your follow-ups, send them on your behalf. Second, it's going to go and look at your happiest companies, your happiest customers, learn from your happiest customers through product usage, feedback, sentiment, and generate you lists of new customers. It'll find contacts for you, too. And then third, it'll draft communication for you to send to those folks over email,